A Note About Business Cards for the Massage Therapist

A professional impression is very important in the massage therapy business. The term “massage” can give the wrong connotation which only shows how important a carefully designed business card can be. The business card of a professionally qualified masseuse should convey reliability, education, respect and seriousness of purpose.

The massage therapist provides a very physical service that provides relief from pain and aches soothes overworked muscles and relaxes the mind. A background design or color palette should reflect this gentle, caring, soothing service. Avoid primary colors, harsh neon palettes or any tone or design that is overly bold that makes you think alertness rather than relaxation.

Of course, the usual contact information such as telephone number and street address should be included but professional credentials should be prominent. In order to clearly state your education and make it obvious that you are a license therapist, consider your credentials for the tag line of your business. Alternately, consider a larger font size for this information to be sure they stand out.

Clipart should be tasteful, but photographs work well too in this case. They can help explain that what is on offer is medical massage to help ease tension and stress or as therapeutic touch for an injury or sprain. Consider A photograph of you at work or a professional portrait in your work clothes.

Steer clear of gimmicks on this type of business card but consider a two sided card. On the back of the card you could list what type of injuries and conditions are treated and perhaps additional qualifications or certifications, years of practice, opening times and appointment format.

Choose a quality card with engraved printing to aid in the impression of a serious professional who offers medically based therapeutic massage. A thick cardstock instills an impression of quality and reliability.

A massage therapist may work in tangent with a spa, salon or yoga center and this information can appear on the card if desired. The priority with the design and layout of a massage therapist’s business card is quality service in a safe therapeutic setting. Creativity isn’t out but cheap, tacky, flimsy certainly is.

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