Cyber Up Those Business Cards: Including Hyperlinks

Traditional contact information such as office address, cellular telephone number and office landline number remain essential items of any effective business card design. But in a world dominated by social networking sites, viral videos and things internet, it makes sense to make your business cards cyber savvy.

Every smart business card owner needs to provide clients and associates with every possible means of contacting them. This will result in few to no missed calls, messages, meetings, sales and follow ups. Accessibility gives clients peace of mind and provides colleagues with a sense of reliability.

Whether it’s MySpace, Twitter or Facebook or even marketing materials on YouTube, including permanent hyperlinks on your business card can make all the difference. It shows that you are plugged in to the latest trends, know how to utilize numerous mediums of communication and that you know people. Which can be very important when looking for new clients; no one wants to do business with a shut in.

For those individuals who spend a lot of time on the social networking sites conversing with friends, posting pictures of the dog for distant family members and accumulating famous pop bands as friends, a second set of websites may be in order.

Ands for those moms who utilize personal business cards as well as professional cards, the mommy card could list personal networking sites and the professional cards could list business networking sites. Careful proofreading will avoid sending a picture of the baby to your accountant.

It makes sense to print hyperlinks or URLs in blue just as they appear in word processing documents. This provides the immediate visual reference while making the links stand out from the rest of the information on the card. Black print is a reasonable alternative but a small font size should be utilized to make the link noticeable.

When it comes to font for hyperlinks, it makes sense to go with Times New Roman or Arial. These are familiar, classic and easy to read. If the front of your business card is pretty full consider placing links neatly arranged on the back of the card. Be sure to include the whole link and not just a main website address. If the link is too long, seriously consider getting your own domain name or web page. It looks more professional and trustworthy.

A little cyber savvy on your business card can go a long way to increasing your client load. Be sure to put some links on your next batch of cards.

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