Business Card Designs

As stressful economic times take their emotional toll, the effects of separation because of war and the normal arguments that can occur, the need for marriage counseling continues to rise. The marriage counselor is often the difference between a marriage’s success and its untimely end. Availability and professionalism are key concepts when it comes to designing the marriage counselor’s business card.

The marriage counselor’s business card should evoke calmness and simplicity, easy answers to seemingly complex situations and of course, happily married couples. Choose neutral background colors and stay away from overly creative designs when deciding on your design. The couple seeking your help want straightforward solutions and a straightforward business card conveys the right sort of message.

Consider putting an image of a happy couple on your marriage counseling business card. This may seem a little trite but think of it from the client’s perspective. An image of a couple holding hands, laughing or embracing on the therapy couch gives potential clients something to aspire to. “I want to be like them” is a common comment. Pick a tasteful image for your card and be sure not to use a picture of any of your actual clients for privacy reasons.

Include details about the types of therapy and counseling on offer on your marriage counseling business card. If a couple is shopping for a counselor, it makes it easier to compare a list of relative strangers when they have an idea of the type of treatment they will receive. If you offer a number of different therapeutic approaches, consider printing them on the back side of the card rather than including them in a tagline or bulleted list on the front.

Don’t forget to include all your relevant qualifications and accreditations on your marriage counselor business card. Experience and certification is important to potential clients who are seeking professional care and educated opinions. Include your alma mater, hospital or medical affiliations and the names of any organization or group you run or are associated with in a therapeutic capacity.

Distribute marriage counseling cards at hospitals, community centers and religious institutions. Always have a pile handy on your desk so happy clients can pass on their good news and your good works.

Filed under: Business Card Help, Design Tips, Marketing on January 28th, 2010