Members of the Family: Pet Cemetery Business Card

The pet cemetery fills a very essential niche in the modern American lifestyle where pets are considered members of the family and their loss often a devastating event. Providing pet owners a place to focus their grief and work on gaining closure, the pet cemetery is a place of tranquility, peace and discretion. The pet cemetery is a business and the pet cemetery business card should balance between providing a service and providing comfort.

Consider muted tones for the pet cemetery business card. A gray wash adds that touch of reverence whereas blues and greens make you think of being outside. Of course, if there are established color palettes for the business they should be reflected in the card design. The three color and no more rule always applies. This prevents a card from looking too busy or crowded.

Background designs that include paw prints or images of domesticated animals can be appropriate in some cases. The images should always be applied with taste and respect. A simple card may be the way to go. The less imagery, the more sophisticated a card can look. Be sure not to scare potential clients away by appearing too exclusive. Use your judgment and create designs that reflect the potential clientele taste in your geographical area.

Avoid glossy finishes on the pet cemetery business card and go for matte card stock with texture or thickness. A gloss finish may come across as cheap or flashy, neither of which is appropriate to hand to someone dealing with a loss. Consider recycled or textured card for a tactile finish.

Use the backside of the pet cemetery business card to list opening and closing hours or policies regarding gravesite decoration and maintenance. Bulleted lists are always easier for potential clients to read. Draft your list beforehand to ensure you set the right tone and include the right amount of information.

Distribute pet cemetery business cards to area veterinary hospitals for them to hand to clients in need. Network with area animal shelters and animal charities and provide them with cards for their clients. Even a few cards handed out to the local pet supply stores can be helpful to both you and the store’s customers.

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