Plating Up Success: Business Cards for Caterers

Every time of year is a busy one for caterers but as people choose to stay home or opt for the family meal instead of the catered event, competition gets stiff. Most professional caterers must now concentrate on attracting the corporate client to ensure good profit and turnover. Like any kind of business, its all about the branding and promotion. A caterer’s business card is the first introduction to their style, food and professionalism.

The visual is an important aspect of the catering business card. It tells the story of the type of services you as a professional caterer supply. Most eating is done with our eyes so remember this when choosing images to compliment your contact information.

A caterer’s business card should include basic contact information such as address, phone number and e-mail as well as web site addresses and an idea of the services offered. Consider either a tagline or a small bulleted list (three or four points) explaining the basics to your services. Remember to include the type of food, the types of jobs you cater, any awards, whether or not you provide tables and cloths as well as an indication of your team size.

Choose clip art and background images that send the right message about your catering business. If you only do black tie events, indicate this in your image choices; a tuxedoed waiter is a good choice. If you cater to a client’s needs, consider an empty plate to indicate no set rules. If you have a very set menu, take a few photographs of your best dishes and upload to your internet file.

For colors, avoid any pale greens or yellows which are often associated with bad tasting food. Choose warm crisp colors that compliment your food images. Think about the color on your letterhead, napkins and tablecloths and consider matching your business card palette to your established supplies.

A caterer’s business card should be updated every year or every season to ensure fresh images and up to date information. That doesn’t mean don’t buy in bulk. Drop off cards at local business offices, conferences centers and halls. A few well placed cards at churches and concert halls could help increase business.

Share and Enjoy: