Playing with Clay: Ceramics Store Business Card

The modern ceramics business is a place to buy fine china and custom made ceramics, watch the plate and cup making process and spend time with friends and family. Whether your business offers custom ceramics, pottery classes or painting parties, the modern ceramics store needs a professional business card.

The ceramics store business card should balance the business and creative ends of the ceramics world. They should explain the products and features of the business as well as provide contact details. Business cards should be an advertisement and information source for the ceramics store customer.

The use of color is very important in the ceramics store business card. Depending on the scope of your product line, you may want to show finished or unfinished pieces. Try to pick natural colors to represent unfired clay or choose palettes that come very close to your actual ceramics paints. Remember that less is more and the idea is to entice customers not overwhelm them.

Take the time to select a creative yet legible font that reflects the tone of your business for your ceramic’s store business card. Brushstrokes, handwriting and Comic Sans styles work great for the store that deals with in house DIY ceramics painting. Choose something more serious and constricted for the higher end ceramics market. If you sell your own fired pieces exclusively, try to reflect your personality and style in your choices.

Texture is an important aspect of the ceramics store business card. Choose a linen or smooth finish to your cardstock to reflect the smooth silkiness of clay and ceramics. If you compliment this with a muted background color and a weightier card, you can exude clay and ceramics in the actual feel and density of your business card.

Place information such as opening times, driving directions or coupons on the back of your ceramics store business card. If you offer classes to the public, place this season’s schedule and basic costs on the back to save printing up additional flyers. If you have a ‘make your own’ painted plates type business, place details, rules and guidelines for the process on the back of your card.

Distribute ceramic’s store business cards at area art shops, craft supply stores and community centers as well as schools, art museums, senior centers and daycares. And of course, have a pile sitting on the counter for satisfied customers to distribute to their friends and family.

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