Printed Business Cards

As conservators and collectors of the past, curators hold a very special place in the museum and cultural tourism complex. They are the experts on the ground and the keepers of the collections vaults. Museum curators must interact with the public and their colleagues all the time. A simple but professional business card is the museum curator’s greatest ally.

Use the tagline of the museum curator’s business card to express the theme of the collection under your care. If you specialize in the history of textiles of western migration state this at the center bottom or center top of the front of your business card. The tagline provides a way to advertise your museum.

Seasonal savings can be advertised on the back of the museum curator’s business card. This is an ideal combination for a networking event. If the museum is involved in other community events, the curator can distribute the savings to her fellow attendees. What a great friendly way to reach out to your target audience.

Some curators, like those in larger institutions, may have a more hands off approach to museum promotion. This type of curator should focus on the professional academic side of their position. The museum curator’s business card should set the tone for both the museum and the communication preferences of the curator.

Colors and artwork on the museum curator’s business card should reflect established logos and letterheads of the museum. It is always a good idea to check with the museum’s marketing department whether or not a template for upload already exists. Your job is to look after the wheel, not reinvent it.

If designing the museum curator’s business card for the first time, it is important to select appropriate designs, colors and clipart. In many smaller museums in smaller towns and cities, the vintage, parchment look sets just the right tone. Ivories, creams, pale browns an clean blacks work well in this setting.

The museum curator’s business card should include essential information of the museum (physical address, phone number, web address) as well as the name and full title of the curator. It may be appropriate to include information about the education and professional credentials of the curator. Often, the museum itself will provide the voice of the curator’s business card.

Filed under: Business Card Help, Design Tips, Marketing on February 12th, 2010