Who Dunnit? Private Investigator’s Business card

A private investigator is hired to perform research, analysis and surveillance of private individuals or of corporations. They deal with industrial espionage, domestic and social issues as well as background checks and missing person cases. The role of the private investigator is one of experience, confidence, discretion and skill.

Binoculars, flashlights, fingerprints and vintage images of detectives are popular clip art for the private investigator’s business card. Be sure to choose images that reflect the tone of your particular business and are suitable for the type of client you are trying to attract. If industrial business issues are your thing, consider a plain simple card to give an air of sophistication.

It is not a good idea to have your own image or portrait on your private investigator business card. In this instance, it indicates a lack of discretion and the inability to keep a low profile, necessary skills for the private investigator. Identifying information should be kept as impersonal as possible. This means not putting personal web page addresses or social networking addresses on the business card.

Color choice is wide open with the private investigator’s business card although anything too flashy or loud should be avoided. You could have a black card with white print, a white card with black print, a blue card with gray print or a cream card with brown print. The choices are pretty endless. Try to tailor color choice to already established schemes such as that of your store front or letterhead.

Avoid foiling, gloss finishes and super thin card stock when creating your private investigator’s business card. The idea is to convey reliability, confidence and professional discretion with your card and your finishing choices should reflect this. Engraved printing adds a polished look to your business card.

Distribute private investigator business cards upon request.

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