Printed Business Cards

Why Branding Your Business Stationery is Important

All the communications your company sends out convey a message about the business to potential and current customers. What message do you want your business cards, letterhead and envelopes to say about your company? If you want to send the message that your company is top quality, reflect that by choosing a solid weight of paper and cardstock in a tasteful design. You don’t have to choose the most expensive stationery, but go for value and high quality. Chose business cards, letterhead and envelopes that coordinate well together and suit the type and style of company you have. .

Keep the Artwork and Colors in Support of Your Brand

Business stationery design should always look professional even if your company is creative by nature. No matter how “out there” your logo or tagline may be, use quality letterhead, envelopes and business cards with a clear design. You could always express your company’s uniqueness by choosing an unusual color – as long as that color stays consistent in your branding and with your image.

For example, hot pink business stationery would be ideal for a nail salon, but ridiculous for a mortuary service. The mood the artwork creates is very important. Although a salon and a mortuary could both use a flower motif to accent business stationery, a conservative floral design would be out of synch for Creative Nails by Sarah, while whimsical, stylized flowers just wouldn’t work for Frankwell’s Funeral Home.

Choosing a reliable printer is important. For example, if your company color is blue, it’s essential to get the right shade of blue in your marketing materials. There’s a big difference in feeling and mood between dark midnight and pale sky blue.

Make Sure Your Text Matches Your Brand

*If possible, add your company tagline under the name of your business on your letterhead, business cards and envelopes. A tagline such as: “Ace Landscaping is Your Lawn Care Expert,” sends a message to your customers to differentiate you from your competitors.

*Allow enough white space on business cards to let your company contact information stand out clearly. The whole purpose of a business card is to provide potential and current customers with an easy way to contact you.

*The overall design of your business cards, letterhead and envelopes should coordinate with and support the branding message in the rest of your marketing materials.