Printed Business Cards

Position Yourself in Newsletters and Flyers as an Expert

Consider having professional, quality newsletters or flyers designed that you can have distributed to homes in the areas you want to service with your house cleaning business. Offer your professional advice and tips on relevant cleaning topics. By positioning yourself as an expert in your field, you stand out from other home cleaners in your area and help establish your reputation.

The more worthwhile your information is, the more likely potential customers are to save your marketing materials and then use your contact information on them to request your service or at least ask for more information about your service. By giving potential clients great cleaning tips at no charge, you are also beginning to reach out to them and be more prepared to establish a business relationship with them.

Give Your Business Presence in Your Community

Attend community events at which you’re able to set up a booth with information about your house cleaning business. Create attention with a colorful banner featuring your company name and logo. If possible, also include a tagline that sets you apart from your competition and defines that unique something you have to offer such as “Choose Mary’s Cleaning because we’re so picky, we’ll even hand wash your floors!”

Hand out promotional items such as calendar magnets or mouse pads with your company name, logo and contact information. This can help you attract interest at community events. Answer questions about your house cleaning service and be sure to give your business cards to potential customers.

Hand Out Referral Business Cards

Put the back of your business cards to work. Referrals can really help a home cleaning business grow in clientele as homeowners are more likely to try a new cleaning service when it’s recommended by someone they trust that has used the service with satisfaction. On the back of your business card, have something like “Referral Card. Mary’s Cleaning Service is referred to you by _____________.”

Hand the card to your customer with the receipt and explain that if you get the card back with his/her name on it from a new person wanting to hire you, you’ll give him/her a percentage off the next house cleaning. You should also have this information clearly printed on the card.